Coach to Elevate was founded by a retired Shell executive who made that shift the hard way. Now we help strong leaders make it with a clear path and people in their corner.
Book a Clarity CallBefore I became an executive at Shell, I led the team that bought and sold all the gasoline, diesel and jet fuel across North America. It was a high profile job at huge scale, and from the outside, I looked like I had it figured out.
Inside, I was wide awake at 2 a.m., replaying conversations and bracing for what could go wrong. I was avoiding conversations I needed to have. I was carrying way too much myself and working hard to manage how I was being seen. I thought the answer was to just try harder.
I was devastated. I'd worked so hard, and I felt like I'd failed the people who were working so hard alongside me. I could keep working around the edges, or I could make a real change. I found a mentor, and I hired a coach.
What I finally saw was that I was standing on a bridge I didn't know how to cross. The playbook that got me to the edge of executive leadership had stopped working. Once I saw it, I couldn't unsee it. And everything changed.
Within a year of doing that work, I was promoted to the executive level, leading a $2 billion global chemical business across three regions.



I spent nearly 30 years at Shell, and I paid for that lesson with years of 2 a.m. nights and a lot of trying harder. Most strong leaders are paying some version of that price right now, quietly.
That's why Coach to Elevate was never meant to be about me. It's built on a Standard, delivered by coaches who live it, and shaped around you: where you are, what's in your way, and where you want to go.
The three capacities and nine keys leaders bring at the executive level, especially when the pressure is on.
See the StandardOur comprehensive executive development program, with one-to-one coaching at its center.
See the programLeaders who've carried it too, chosen for how they lead, not just how they coach.
Meet the teamWhen you book, you'll take a free, private assessment across all nine keys. It gives us a clear place to start on what's getting in your way. Confidential.
Book a Clarity Call